Here is the email I got tonight:
We need your helpMolly Bears Family:
Molly Bears started twenty months ago with the simple idea of bringing comfort and hope to people in the midst of tragedy. Out of this desire, Molly Bears has continued to grow, sending out over 1,000 bears thus far. What started out as one lady, Bridget Crews, in her living room making bears in memory of her daughter, Molly Christine, has grown into so much more. However, even as we have grown and changed, Molly Bears has not done enough to keep up with demand. The STARK REALITY we face today as a company is that WE DO NOT HAVE THE FUNDS available to keep up with the demand of bear production.
In order for Molly Bears to continue to be a vital resource for the loss community, we have to change the ways in which we function. We can no longer afford to operate on a month to month basis. We are now, like many months before, dangerously close to running out of funds. Instead we must plan for a bright future. A future that does not include a waiting list. A future where bears will be created as quickly as the orders are received; where support literature is in every hospital and available to grieving families. A future where Molly Bears can continue to offer support and the gift of hope to grieving families.
We at Molly Bears believe that we have developed a plan to reach this future. We need your support in fulfilling our mission to place a bear in every set of aching arms, and raise awareness for infant and child loss around the world.
We are asking you to help raise funds for Molly Bears. The process will take you about 10-20 minutes. We simply want you to tell your story, and share it with your network of friends, family and co-workers.
We ask that you go to rally.org/mollybears and click "Help Fundraise". From this page you will be given the opportunity to tell your story and create a page that you can share with your network of friends and family. This page will act as a sort of blog that you can update with stories and pictures in an attempt to connect people with your story as well as Molly Bears mission. If just a small percentage of our Molly Bears community were to follow through with this and raise $100 each, Molly Bears would have enough funds to finish our entire waiting list. (Currently estimated at $150,000)
We need YOUR help! We cannot continue without your support. Please click the link above, follow our cause and create a fan fundraising page. Help make a difference in the infant and child loss community.
Together we WILL make a difference!
Molly Bears Management Team